Traditional priorities
Protect the home.
- Scale & spotting
- Appliance protection
- Taste
- Plumbing
Those things matter.
Purative™ by Water & Wellness
The water in your home deserves a higher standard.
Purative is a health-first whole-home purification system designed to treat water before it reaches your kitchen, showers, bathrooms, laundry, and the rest of your home.
Three stages. One compact system. Built on a platform with independent certification and testing for specific performance claims.
Whole-home filtration. Three dedicated stages.Meet Home Plus / 2.5″ × 20″Whole-home filtrationThree treatment stagesNo traditional salt regenerationReplaceable cartridges
The reality of modern water
Clean-looking water can still contain things you do not want in your home.
Water can look, smell, and taste completely normal while still carrying contaminants or treatment byproducts that are invisible to the eye.
Take a proactive approach to the water your family uses every day. Start with your local water-quality report, then choose filtration matched to your home and your water.
Start with your water
What is present depends on the water source, local treatment practices, plumbing, geography, and surrounding environment. Some contaminants are regulated because of potential health effects. Others are emerging contaminants that consumers increasingly want to understand and reduce.
Possible household water concerns
PFAS / forever chemicals
Lead & other metals
Chlorine & chloramine
THMs & HAAs
Pesticides & herbicides
Pharmaceutical residues
Microplastics
Sediment & particles
Taste & odor compounds
Scale-forming minerals
One place to treat the whole home.
Your family uses water all day
You shouldn’t have one standard for the water you drink and another for the water your family lives in.
Purative starts at the point where water enters the home—before it becomes part of everything else.
Drinking
Cooking
Showering
Bathing children
Brushing teeth
Laundry
Water is not confined to a glass
You cook with it. Shower in it. Bathe your children in it. Wash produce with it. Brush your teeth with it. Make coffee with it. Wash clothes and bedding in it. So if water matters to your health, why stop at one faucet?
A health-first approach
Whole-home water is more than a plumbing problem.
Choose treatment around the people who use the water.
The Water & Wellness approach
Think about the people in it.
- Daily exposure & family use
- Whole-home treatment
- Proof-backed claims
- Health-first thinking
What water is your family actually exposed to throughout the home—and what should be reduced before that water ever reaches a faucet?
Proof over promises
Claims are easy.
Proof is harder.
At Water & Wellness, a claim alone is not enough.
Our whole-home systems are built on a filtration platform with IAPMO-documented reductions for chlorine, taste and odor, Class I particulate, and Total PFAS in specific configurations. Explore the performance details below, or request documentation for the system you are considering.
View performance details ↗Certified performance matters.
More than marketing language.
System-level claims matter.
More than “certified components.”
Independent testing matters.
How was it tested? Under what standard? By whom?
Exact claim basis matters.
Certified, independently tested, or based on media capability?
PURATIVE / HOME PLUSWhy Purative
Serious whole-home treatment without a room full of equipment.
It combines three dedicated treatment stages into one compact wall-mounted system designed to treat water before it moves through your home.
- Three dedicated treatment stages
- Compact wall-mounted design
- Replaceable cartridges
- No traditional salt regeneration
- No routine regeneration drain
Less equipment. A simpler approach.
Whole-home water treatment can become complicated fast. Multiple tanks. Salt. Drains. Controllers. Pumps. Storage. Different technologies stacked together to solve different problems. Purative takes a different approach, with no electronic regeneration controller for the base cartridge system.
Three stages. Three different jobs.
The system is simple to look at.
What happens inside is not.
Water moves through three cartridges in sequence. Each stage handles a different part of the treatment process before the water continues through your home.
Sediment +
scale management
The first stage captures larger sediment and helps manage scale formation before water reaches the advanced filtration stages.
Learn more
This helps protect the system and improve the conditions for the filtration that follows. Purative is not a traditional water softener and does not claim to remove hardness.
MicronGuard™
advanced filtration
High-surface-area media and electropositive filtration capture small particles while maintaining practical whole-home flow.
How MicronGuard™ works
This is the heart of Purative. The media combines physical interception with positively charged surfaces that attract negatively charged material. Activated carbon adds adsorption. Specific reductions depend on the model and test conditions.
Carbon
finishing
The final stage uses carbon-based filtration to support applicable contaminant-reduction claims before water continues through the home.
View performance details ↗
A lifetime in water.
Designed with intention
We have spent decades thinking about water.
Purative brings three complementary treatment stages together in a compact, serviceable whole-home system offered by Water & Wellness.
Robert Slovak co-founded Water Factory Systems with his brother Jack in the early 1970s. His work in practical reverse-osmosis systems, technical publishing, and water education spans more than five decades. Today, he is co-founder of Water & Wellness.
Meet Robert and explore his engineering history ↗
Explore our water-education guides ↗
- Understand the source water.
- Demand proof.
- Choose the treatment that makes sense.
Why Purative is here
We did not want another ordinary whole-house filter. Water & Wellness has always started with the same question: what is in the water, and what is the right way to treat it? Purative does not replace every softener, every well-water system, or every reverse-osmosis application.
One treatment philosophy. Three system sizes.
Choose based on your home,
not on a marketing label.
The three Purative systems use the same treatment approach. What changes is cartridge size, operating flow, and reference capacity. If you are unsure, Water & Wellness can help review your household demand and water source before you choose.
2.5″ × 10″Compact format
Purative
Home Essential
Compact whole-home filtration
5–10 GPMOperating flow
6,000Reference capacity¹
$1,295.00
View Home Essential ↗
2.5″ × 20″Expanded capacity
Purative
Home Plus
More flow. More capacity.
10–20 GPMOperating flow
12,000Reference capacity¹
$2,995.00
View Home Plus ↗
4.5″ × 20″Maximum capacity
Purative
Home Max
Maximum Purative capacity
20–40 GPMOperating flow
25,000Reference capacity¹
$4,500.00
View Home Max ↗
What do flow and capacity mean for my home?
GPM means gallons per minute: the operating flow through the system. Think about which showers, faucets, and appliances may run at the same time. A higher capacity means a larger documented treatment volume, not automatically a higher flow rate.
Capacity is not a guaranteed number of months. Cartridge life depends on water conditions, usage, and the applicable replacement instructions. Compare system price, professional installation, and the matched replacement set when planning your budget.
Operating ranges differ from contaminant-reduction test flows. ¹ Capacities are reference values from the corresponding underlying system documentation. System selection should also consider source water, household demand, and installation conditions. Images are not to relative scale.
Choosing your Purative
Size for demand. Plan for care.
Home Essential offers 5–10 GPM, Home Plus 10–20 GPM, and Home Max 20–40 GPM operating flow. Choose based on simultaneous water demand, source pressure, and installation conditions.
Flow is how much, at once.
GPM means gallons per minute. Consider fixtures used at the same time, source pressure and installation—not bathroom count alone.
Capacity is water treated over time.
Reference gallon capacity helps compare models. It is not a guarantee of months between filter changes.
On a small screen, swipe the comparison to see all three systems.
| Compare | Home Essential | Home Plus | Home Max |
|---|---|---|---|
| Cartridge format | 2.5″ × 10″ | 2.5″ × 20″ | 4.5″ × 20″ |
| Operating flow | 5–10 GPM | 10–20 GPM | 20–40 GPM |
| Reference capacity | 6,000 gallons | 12,000 gallons | 25,000 gallons |
| System price | $1,295 | $2,995 | $4,500 |
| Matched replacement set | $349 | $490 | $795 |
| What changes | Compact format for lower simultaneous demand | More flow and capacity than Essential | Larger cartridges and greater capacity than Plus |
| Explore | View Essential → | View Plus → | View Max → |
Make room for installation.
Cartridge format is not the assembled system’s dimensions. Before purchase, review the model’s installed dimensions, connection size and cartridge-change clearance with your installer.
Budget beyond the system.
Installation is arranged separately. Your water may need additional treatment. Replacement timing depends on water quality, usage and model-specific service guidance.
Operating flow ranges differ from contaminant-reduction test flows. Reference capacities relate to the underlying system documentation. Confirm model selection and applicable performance details for your water.
Not sure where to start?
Explore public water-system records and a practical next step for your household.
How it fits into the home
Installed once. Working whenever you turn on the water.
Purative is installed on the main water line before water is distributed through the house. Inlet and outlet isolation valves and a valved bypass let the filters be serviced while water remains available to the home.
Ask about installation ↗- Professional installation recommended
- Wall-mounted system with isolation valves and a service bypass
- Clearance for cartridge changes
- No routine regeneration drain or electronic regeneration controller for the base cartridge system
- Private wells need a water review before system selection
Conceptual point-of-entry layout
Main water supply
Normal filtration pathInlet isolation valvePurative systemOutlet isolation valve
Service bypassDedicated bypass valveRoutes untreated water around the filters during service.
Water to your home
A separate valved bypass routes untreated water around the filters during service. Conceptual layout; follow the approved model-specific instructions for required upstream devices, accessories and local plumbing requirements.
Performance documentation
Know what has been tested.
Our whole-home systems use a filtration platform with documented performance for specific configurations. Here is what the current IAPMO documentation supports.
Confirmation of the exact Purative-branded configuration is still pending; the claims below describe the underlying systems covered by the documentation.
| What is reduced | What it means | Test standard |
|---|---|---|
| Chlorine, taste & odor | Reduction of chlorine and associated taste and odor under the listed test conditions. | NSF/ANSI 42 |
| Class I particulate | Fine-particle reduction. This is not a bacteria, virus or cyst certification. | NSF/ANSI 42 |
| Total PFAS | The specific Total PFAS reduction claim in the listing. It does not establish removal of every PFAS chemical or complete removal at every concentration. | NSF/ANSI 53 |
Materials safety and lead content
NSF/ANSI/CAN 61 addresses materials safety for the listed components in cold-water use (23°C).
NSF/ANSI/CAN 372 addresses lead content in the product’s materials. It is not a lead-removal claim.
What these certificates do not establish
These whole-home model tables do not list reductions for chloramine, lead in water, other heavy metals, bacteria, viruses, cysts, spores, pharmaceuticals, pesticides or VOCs/THMs. Technology-level testing is separate from model-specific certification.
Purative is not a traditional water softener. Filtration does not establish hardness-mineral removal. Follow local water advisories; do not rely on filtration alone to make microbiologically unsafe or unknown-quality water safe.
Performance documentation and applicable certificates are available on request. Our team can help explain the documentation for the system you are considering.
Request performance documentation ↗Documentation reviewed October 16, 2026. Certification applies to the listed configurations and claims.
Designed to be serviced
The right filters for the right system.
Each Purative system has a replacement set matched to its cartridge size and configuration.
Essential replacement set
For PWH-E2510 / 2.5″ × 10″ Home Essential.
$349.00Ask about replacements ↗Plus replacement set
For PWH-P2520 / 2.5″ × 20″ Home Plus.
$490.00Ask about replacements ↗Max replacement set
For PWH-M4520 / 4.5″ × 20″ Home Max.
$795.00Ask about replacements ↗Before you choose
Clear answers. A practical next step.
Purative provides whole-home filtration at the main water line. AquaTru provides reverse-osmosis purification for drinking and cooking water.
Start my water assessment →What is the difference between filtration, softening and RO?
Filtration targets specific particles and contaminants. A conventional softener removes hardness minerals through ion exchange. Reverse osmosis reduces dissolved solids for drinking and cooking water. Purative combines filtration and scale management; it does not replace a softener when soft water is the goal.
If I choose Purative, do I still need AquaTru?
It depends on your water and goals. Purative provides whole-home filtration. AquaTru adds reverse osmosis at the kitchen for drinking and cooking water. You may choose either approach or both; a water review can help you decide.
When will my Purative system ship?
Purative systems ship from Water & Wellness in 14–21 days after ordering. Delivery transit time is additional. Payment is collected at checkout. A water review is optional and does not place an order.
What comes with Purative, and who installs it?
Purative uses a three-stage cartridge assembly. Before you order, we’ll walk through the exact package contents and the plumbing parts your installation needs. Professional installation is recommended at the main water line, with isolation valves, a service bypass and room to change cartridges. Water & Wellness fulfills the system order; installation is arranged separately.
How much should I budget?
Current listed system prices are $1,295 for Home Essential, $2,995 for Home Plus and $4,500 for Home Max. Matched replacement sets are listed at $349, $490 and $795 respectively. Plan separately for installation and any additional treatment your water requires. Final shipping, tax and order details will be provided before purchase.
How often will I replace Purative filters?
Replacement timing depends on water quality, usage and model-specific service guidance. Reference gallon capacity is not a guaranteed calendar interval. We’ll review care requirements before purchase; replacement-set ordering is not open yet.
What if I have well water, heavy scale or an existing softener?
Start with a water review. Tell us about your source water, concerns and existing treatment. Keep any existing treatment in place until the proposed setup has been reviewed for your water and installation.
The complete water home
Purative for the house. AquaTru for the glass.
Purative provides whole-home filtration at the main water line. AquaTru provides reverse-osmosis purification for drinking and cooking water.
Your home. Your water.
Before you choose a system, let’s look at the water.
Tell us where you live, how many bathrooms you have, what kind of water supply you are on, and what you want to improve. Water & Wellness can help you determine whether Purative makes sense for your home and which system size is appropriate.
Complimentary review. No obligation.
A water review is optional. Submitting this form does not place an order or collect payment.