Traditional priorities
Protect the home.
- Scale & spotting
- Appliance protection
- Taste
- Plumbing
Those things matter.
Purative™ by Water & Wellness
The water in your home deserves a higher standard.
Purative is a health-first whole-home purification system designed to treat water before it reaches your kitchen, showers, bathrooms, laundry, and the rest of your home.
Three stages. One compact system. Built on a platform with independent certification and testing for specific performance claims.
Whole-home filtration. Three dedicated stages.Meet Home Plus / 2.5″ × 20″Whole-home filtrationThree treatment stagesNo traditional salt regenerationReplaceable cartridges
The reality of modern water
Clean-looking water can still contain things you do not want in your home.
Water can look, smell, and taste completely normal while still carrying contaminants or treatment byproducts that are invisible to the eye.
Not every water supply contains every contaminant listed. Source-water testing and local water-quality data are the best ways to understand your specific water.
Start with your water
What is present depends on the water source, local treatment practices, plumbing, geography, and surrounding environment. Some contaminants are regulated because of potential health effects. Others are emerging contaminants that consumers increasingly want to understand and reduce.
Possible household water concerns
PFAS / forever chemicals
Lead & other metals
Chlorine & chloramine
THMs & HAAs
Pesticides & herbicides
Pharmaceutical residues
Microplastics
Sediment & particles
Taste & odor compounds
Scale-forming minerals
The first step in water treatment is knowing what is in the water.
One place to treat the whole home.
Your family uses water all day
You shouldn’t have one standard for the water you drink and another for the water your family lives in.
Purative starts at the point where water enters the home—before it becomes part of everything else.
Drinking
Cooking
Showering
Bathing children
Brushing teeth
Laundry
Water is not confined to a glass
You cook with it. Shower in it. Bathe your children in it. Wash produce with it. Brush your teeth with it. Make coffee with it. Wash clothes and bedding in it. So if water matters to your health, why stop at one faucet?
A health-first approach
Whole-home water is more than a plumbing problem.
We built Purative around the people who use it.
The Water & Wellness approach
Think about the people in it.
- Daily exposure & family use
- Whole-home treatment
- Proof-backed claims
- Health-first thinking
What water is your family actually exposed to throughout the home—and what should be reduced before that water ever reaches a faucet?
Proof over promises
Claims are easy.
Proof is harder.
At Water & Wellness, a claim alone is not enough.
Purative is built on an underlying filtration platform with third-party certification and testing for specific performance claims, including applicable NSF/ANSI 42 and 53 standards for corresponding systems.
View performance details ↗Certified performance matters.
More than marketing language.
System-level claims matter.
More than “certified components.”
Independent testing matters.
How was it tested? Under what standard? By whom?
Exact claim basis matters.
Certified, independently tested, or based on media capability?
PURATIVE / HOME PLUSWhy Purative
Serious whole-home treatment without a room full of equipment.
It combines three dedicated treatment stages into one compact wall-mounted system designed to treat water before it moves through your home.
- Three dedicated treatment stages
- Compact wall-mounted design
- Replaceable cartridges
- No traditional salt regeneration
- No routine regeneration drain
Less equipment. A simpler approach.
Whole-home water treatment can become complicated fast. Multiple tanks. Salt. Drains. Controllers. Pumps. Storage. Different technologies stacked together to solve different problems. Purative takes a different approach, with no electronic regeneration controller for the base cartridge system.
Three stages. Three different jobs.
The system is simple to look at.
What happens inside is not.
Water moves through three cartridges in sequence. Each stage handles a different part of the treatment process before the water continues through your home.
Sediment +
scale management
The first stage captures larger sediment and helps manage scale formation before water reaches the advanced filtration stages.
Learn more
This helps protect the system and improve the conditions for the filtration that follows. Purative is not a traditional water softener and does not claim to remove hardness.
MicronGuard™
advanced filtration
High-surface-area media and electropositive filtration capture small particles while maintaining practical whole-home flow.
How MicronGuard™ works
This is the heart of Purative. The media combines physical interception with positively charged surfaces that attract negatively charged material. Activated carbon adds adsorption. Specific reductions depend on the model and test conditions.
Carbon
finishing
The final stage uses carbon-based filtration to support applicable contaminant-reduction claims before water continues through the home.
View performance details ↗
A lifetime in water.
Designed with intention
We have spent decades thinking about water.
We designed Purative to bring several important treatment functions together in a platform that is compact, serviceable, and practical for a home.
Robert Slovak, Water & Wellness co-founder, has spent decades studying water quality, treatment technologies, and the difference between a marketing claim and a properly tested claim.
- Understand the source water.
- Demand proof.
- Choose the treatment that makes sense.
Why Purative is here
We did not want another ordinary whole-house filter. Water & Wellness has always started with the same question: what is in the water, and what is the right way to treat it? Purative does not replace every softener, every well-water system, or every reverse-osmosis application.
One treatment philosophy. Three system sizes.
Choose based on your home,
not on a marketing label.
The three Purative systems use the same treatment approach. What changes is cartridge size, reference service flow, and reference capacity. If you are unsure, Water & Wellness can help review your household demand and water source before you choose.
2.5″ × 10″Compact format
Purative
Home Essential
Compact whole-home filtration
4 GPMReference service flow¹
6,000Reference capacity¹
$1,295.00
View Home Essential ↗
2.5″ × 20″Expanded capacity
Purative
Home Plus
More flow. More capacity.
8 GPMReference service flow¹
12,000Reference capacity¹
$2,995.00
View Home Plus ↗
4.5″ × 20″Maximum capacity
Purative
Home Max
Maximum Purative capacity
8 GPMReference service flow¹
25,000Reference capacity¹
$4,500.00
View Home Max ↗
¹ Reference flow and capacity are based on the corresponding underlying system documentation. System selection should also consider source water, household demand, and installation conditions. Images are not to relative scale.
Choosing your Purative
Size for demand. Plan for care.
Essential is the compact, lower-flow format. Plus increases flow and capacity. Max offers greater reference capacity than Plus—not a higher reference flow.
Flow is how much, at once.
GPM means gallons per minute. Consider fixtures used at the same time, source pressure and installation—not bathroom count alone.
Capacity is water treated over time.
Reference gallon capacity helps compare models. It is not a guarantee of months between filter changes.
On a small screen, swipe the comparison to see all three systems.
| Compare | Home Essential | Home Plus | Home Max |
|---|---|---|---|
| Cartridge format | 2.5″ × 10″ | 2.5″ × 20″ | 4.5″ × 20″ |
| Reference service flow | 4 GPM | 8 GPM | 8 GPM |
| Reference capacity | 6,000 gallons | 12,000 gallons | 25,000 gallons |
| System price | $1,295 | $2,995 | $4,500 |
| Matched replacement set | $349 | $490 | $795 |
| What changes | Compact format for lower simultaneous demand | More flow and capacity than Essential | Larger cartridges and greater capacity than Plus |
| Explore | View Essential → | View Plus → | View Max → |
Make room for installation.
Cartridge format is not the assembled system’s dimensions. Before purchase, review the model’s installed dimensions, connection size and cartridge-change clearance with your installer.
Budget beyond the system.
Installation is arranged separately. Your water may need additional treatment. Replacement timing depends on water quality, usage and model-specific service guidance.
Reference flow and capacity relate to the corresponding underlying system documentation. Confirm model selection and applicable performance details for your water. Listed prices are subject to final ordering details.
Not sure where to start?
Explore public water-system records and a practical next step for your household.
How it fits into the home
Installed once. Working whenever you turn on the water.
Purative is installed on the main water line before water is distributed through the house. Inlet and outlet isolation valves and a valved bypass let the filters be serviced while water remains available to the home.
Ask about installation ↗- Professional installation recommended
- Wall-mounted system with isolation valves and a service bypass
- Clearance for cartridge changes
- No routine regeneration drain or electronic regeneration controller for the base cartridge system
- Private wells need a water review before system selection
Conceptual point-of-entry layout
Service bypass · dedicated valve
Main supply→
Inlet isolation→Purative→Outlet isolation
→HomeA separate valved bypass routes untreated water around the filters during service. Conceptual layout; follow the approved model-specific instructions for required upstream devices, accessories and local plumbing requirements.
What can it prove?
We want customers to see the evidence.
Certified performance, third-party laboratory testing and media capabilities have different meanings. Review the basis for each claim.
01 / CERTIFIED CLAIMSStandards with substance.
Corresponding underlying platform models have applicable NSF/ANSI 42 and 53 certification, including Total PFAS. Certified claims apply to the models and conditions identified in the listing.
02 / TESTING APPROACHKnow what was tested.
Laboratory results, media capabilities and certified system performance are distinct evidence categories. Exact claims depend on the model, test conditions and service life.
03 / DOCUMENTATIONLook at the details.
Request the documentation for the system you are considering.
Request documentation ↗View performance details & contaminant table
What can it prove?
We want customers to see the evidence.
From sediment and chlorine to PFAS and microbial concerns, different contaminants call for different treatment mechanisms. Explore the treatment approach and performance basis for each category.
| Contaminant or concern | Treatment approach | Performance support |
|---|---|---|
| Chlorine, taste & odor | Carbon filtration | NSF/ANSI 42 claim on corresponding platform models¹ |
| Sediment & suspended particles | Sediment capture and fine-particle filtration | Particulate Class I listed under NSF/ANSI 42¹ |
| PFAS, including PFOA & PFOS | MicronGuard™ and carbon treatment | Total PFAS listed under NSF/ANSI 53; not every PFAS compound¹ |
| Bacteria | MicronGuard™ capture | Developer-reported laboratory performance² |
| Viruses | MicronGuard™ capture | Developer-reported laboratory performance² |
| Cysts | MicronGuard™ capture | Developer-reported reduction² |
| Spores | MicronGuard™ capture | Developer-reported reduction² |
| Lead | Advanced media and carbon treatment | Developer-reported reduction² |
| Other heavy metals | Media-dependent capture or adsorption | Developer-reported performance; varies by metal and form² |
| Pesticides | Activated-carbon adsorption | Developer-reported, compound-specific performance² |
| Pharmaceuticals | Advanced media and carbon adsorption | Developer-reported, compound-specific performance² |
| Hard-water scale | Salt-free scale management | Designed to limit scale; does not remove hardness minerals |
¹ Certified claims refer to corresponding underlying platform models. ² Developer-reported laboratory or technical results are separate from certification. Performance varies by model, contaminant, water conditions and service life.
Follow local boil-water advisories. Filtration alone should not be relied on to make microbiologically unsafe or unknown-quality water safe.
Request performance details for your system ↗Designed to be serviced
The right filters for the right system.
Each Purative system has a replacement set matched to its cartridge size and configuration.
Essential replacement set
For PWH-E2510 / 2.5″ × 10″ Home Essential.
$349.00Ask about replacements ↗Plus replacement set
For PWH-P2520 / 2.5″ × 20″ Home Plus.
$490.00Ask about replacements ↗Max replacement set
For PWH-M4520 / 4.5″ × 20″ Home Max.
$795.00Ask about replacements ↗Before you choose
Clear answers. A practical next step.
Purative provides whole-home filtration at the main water line. AquaTru provides reverse-osmosis purification for drinking and cooking water.
Start my water assessment →What is the difference between filtration, softening and RO?
Filtration targets specific particles and contaminants. A conventional softener removes hardness minerals through ion exchange. Reverse osmosis reduces dissolved solids for drinking and cooking water. Purative combines filtration and scale management; it does not replace a softener when soft water is the goal.
If I choose Purative, do I still need AquaTru?
It depends on your water and goals. Purative provides whole-home filtration. AquaTru adds reverse osmosis at the kitchen for drinking and cooking water. You may choose either approach or both; a water review can help you decide.
When will my Purative system ship?
Purative systems ship from Water & Wellness in 14–21 days after ordering. Delivery transit time is additional. Payment is collected at checkout. A water review is optional and does not place an order.
What comes with Purative, and who installs it?
Purative uses a three-stage cartridge assembly. Before you order, we’ll walk through the exact package contents and the plumbing parts your installation needs. Professional installation is recommended at the main water line, with isolation valves, a service bypass and room to change cartridges. Water & Wellness fulfills the system order; installation is arranged separately.
How much should I budget?
Current listed system prices are $1,295 for Home Essential, $2,995 for Home Plus and $4,500 for Home Max. Matched replacement sets are listed at $349, $490 and $795 respectively. Plan separately for installation and any additional treatment your water requires. Final shipping, tax and order details will be provided before purchase.
How often will I replace Purative filters?
Replacement timing depends on water quality, usage and model-specific service guidance. Reference gallon capacity is not a guaranteed calendar interval. We’ll review care requirements before purchase; replacement-set ordering is not open yet.
What if I have well water, heavy scale or an existing softener?
Start with a water review. Tell us about your source water, concerns and existing treatment. Keep any existing treatment in place until the proposed setup has been reviewed for your water and installation.
The complete water home
Purative for the house. AquaTru for the glass.
Purative provides whole-home filtration at the main water line. AquaTru provides reverse-osmosis purification for drinking and cooking water.
Your home. Your water.
Before you choose a system, let’s look at the water.
Tell us where you live, how many bathrooms you have, what kind of water supply you are on, and what you want to improve. Water & Wellness can help you determine whether Purative makes sense for your home and which system size is appropriate.
Complimentary review. No obligation.
A water review is optional. Submitting this form does not place an order or collect payment.